Projects

From idea to results

Reebok Training Squad

Building community across five Latin American countries by managing a multi-platform content strategy that kept thousands active during COVID-19 lockdowns, leveraging analytical, creative, and project management skills.

Content Manager

>15K

subscribers in

6 months

>3M

views

Top 15

training podcast in LATAM

Ezviz: Family Focus

Led a strategic revamp of Ezviz’s influencer program, helping Hikvision’s smart home division introduce smart home products across Latin America. Supporting the PR efforts, we wanted to highlight the emotional and practical value of the products from a user perspective.

We shifted from small tech creators to mid‑tier lifestyle influencers who demonstrated how the devices help users care for their families and pets. I managed end‑to‑end execution, including talent scouting, negotiations, bookings, briefs, content review, deliverable tracking, and final reporting.

The campaign delivered a 200% increase in engagement versus the previous initiative, halving the cost per view, and significantly improving ROI.

Account Director

Life Is Out: Reebok Latam

For the 2022 Reebok Latam’s Pride campaign, the brand faced several challenges. Public criticism of inauthentic Pride initiatives was growing. At the same time, the world was reopening after lockdowns, when acts of violence against LGBTQ+ people were on the rise. This context inspired the concept “Life is Out,” a call to reclaim public space, celebrate diversity, and reconnect Reebok’s classic “Life is Classic” spirit with a genuine message of visibility and pride.

To reflect the spirit of “Life is Classic,” the team chose to work with analog formats, recording key moments of the ad on Super 8 cameras.

Agency Producer

Content Manager