Family focus ezviz

Influencer campaign production for Ezviz to introduce smart home technology in Latin America. 

 

Collaborating with social media creators, Ezviz informed families about the benefits of smart home appliances for everyday family life. Shifting away from a strategy focused on tech influencers, the campaign sought to reach families directly on their feeds, in their language, and according to their specific needs. Working with creators in Argentina and Colombia, the campaign delivered a 200% increase in engagement compared to previous creative campaigns, halving the cost per view and significantly improving ROI.

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Creative agency: Nobox Marketing
Creative Strategist: Ivan Cortes​​