HBO LATAM Launch

Talent management for the launch campaign of HBO Max in Latin America. 

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Latin American social media turned into a big virtual party to celebrate the arrival of HBO Max in the region. With COVID-19 pandemic restrictions in place, the party was fully online, with videos created to honor the beloved and diverse films and series from the Warner Discovery brand. These were produced both in-house with celebrities and in partnership with online creators. The campaign brought together more than 150 artists and influencers across five countries: Argentina, Colombia, Brazil, Mexico, and the Caribbean.​​

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Creative agency: Nobox Marketing

Production houses: Buena Noche, Alaska Films
Agency producer: Andres Salazar

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