Life is out: Reebok

Agency production for Reebok's 2022 Pride campaign in Latin America. 

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As the world reopened after the COVID-19 pandemic, Reebok's 2022 Pride Campaign "Life is Out" became a rallying call for the LGBTQ+ community to reclaim public space and celebrate diversity. The campaign connected with Reebok's Classic line and its mantra "Life is Classic," using analog formats including Super 8 cameras to match the line's nostalgic aesthetic. The hero video and campaign imagery ran across Latin America and earned widespread organic press coverage.​​​​

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Creative agency: Nobox Marketing

Production houses: Buena Noche
Agency co-producer: Jimena Sosa

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