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La Frutera
Creative Director,
Digital Campaign
2026
Always-on content campaign for accessories brand La Frutera in Bogota.
Accessories brand La Frutera celebrates local style, elevating Colombian diversity and everyday folklore. The brand's content supports this mission by being approachable and whimsical without sacrificing its sense of design and style. Its always-on campaign spans video, photography, and pop-inspired graphic design to showcase product launches, brand identity, and versatility.
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